As Huge’s Director, Content Strategy, I was a lead on the UCSF Hospitals account, involved in ongoing business development and initiatives, helping this major Bay-area institution evolve their online presence to better engage their audiences.
As part of our major redesign of the Health.org Main Hospitals web destination, I supported the easy migration and implementation of their massive content set through content models, cms requirements, mapping, and a metadata taxonomy to support cross-linking content associations.
To support the unification of the two Benioff Childrens Hospitals into a single destination, I developed a content unification strategy, and a complete plan of work for achieving a single destination, content set, editorial expression, and management system.
